Si Katara is the Founder and CEO of TappAlpha, an ETF company building the Growth + Income Investing category. In a little over a year, TappAlpha's assets have grown more than ninefold, from $92 million to $850 million, driven almost entirely by new investor inflows.

Si founded TappAlpha in 2023 on a simple belief: your money should work for today without giving up on tomorrow. The strategy began as his answer to his own family's financial goals. He turned institutional-grade techniques into a repeatable, real-world system that became the TappAlpha Engine, the firm's proprietary Growth + Income technology platform.

TappAlpha's ETFs start from the markets investors already want to own and are designed to add tax-efficient cash flow to them.

Before TappAlpha, Si spent 17 years as a technology entrepreneur. He brings a systems- driven mindset to investing, focused on consistency, adaptability, and durable outcomes.