PANEL: Building the Brand: ETF Identity in a Crowded Marketplace

Mike Cronan is an ETF Industry innovator who is currently the President of the ETF Insight Network, a NY based full-service Content, Advertising and Digital Marketing firm that represents several ETF issuers, RIA’s and industry participants. He has recently launched the media brand ETFsector.com creating a community of over 20k RIA investors learning about Sector Rotation.

Having consulted on the launch of over 100+ ETFs in the last 10 years, he advises on the market positioning for new ETFs. His firm develops marketing programs for ETF providers with a focus on digital marketing, content development, video, podcasts, distribution, and product strategy. Mr. Cronan was the President of Marketing at Exchange Traded Concepts having launched over 50 ETFs on their platform.
Prior to his roles in marketing ETF’s, he was the VP of Sales & Marketing for ETF.com, starting with Index Universe. Prior to ETF.com, Mr. Cronan worked at Money-Media a division of Financial Times of London with brands Ignites, Fundfire and Board IQ (teaching a new MF board new member class). Prior to that, he held several senior executive level marketing positions in global B to B publishing companies in Finance, Legal, Medical and Construction.