PANEL: Building the Brand: ETF Identity in a Crowded Marketplace

Chris has been with Craft & Capital since 2005 (when it was known as MacMillan Communications), a partner since 2014, and the firm’s President since 2018. He plays a direct role in building narratives and implementing PR strategies for a range of financial services firms and is one of the leading PR practitioners in the asset management space. Over the past 20 years, he has been directly involved in the launch of more than 250 ETFs. Chris has spoken on PR at Inside ETFs, Exchange and the Global ETP Forum, and his thoughts on communications best practices have been featured by Financial Advisor, WealthManagement.com, ETF Prime and others.