ETP Forum Speakers
Alex Xethalis
Head of Distribution
Strive
LATEST PANEL Digital Assets: The Next Phase of Integration
Alex Xethalis is the Head of Distribution at Strive, a BTC-backed structured finance company and institutional asset manager focused on disciplined capital allocation and long-term value creation. He leads the firm’s efforts to expand partnerships and drive growth across institutional and intermediary markets, bringing over 20 years of experience in distribution leadership, trading, and capital markets. He holds a B.A. from Columbia University and an MBA from NYU Stern School of Business.

